Master of Business Administration Marketing
PROGRAM AT A GLANCE
Advance your marketing career
An online MBA degree in marketing from Strayer University covers key business, managerial and marketing concepts to help you elevate your personal brand, get noticed and take your career to the next level.
Program details
Marketing MBA program details
You’ll dive deep into the world of marketing to get an extensive knowledge and understanding you can use to help companies become and remain competitive.
Build your marketing skills
- Create marketing strategies that will be competitive in today’s global marketplace.
- Apply marketing approaches to the various aspects of consumer behavior, recognizing the implication on marketing strategies.
- Apply digital technologies to the marketing process to reach a wider audience and better influence consumer behaviors.
Class size varies based on course objectives and the teaching demands of the subject matter. In general, Strayer University aims to keep the student-to-instructor ratio low.
How long does it take to get a master’s degree in business administration?
- There are 12 11-week courses in this program.
- How many courses you take at a time will determine how long the overall program will be.
- Strayer University credits are expressed in quarter hours.
- One quarter hour of credit is granted for the successful completion of 10 contact hours per course.
- The standard requirement for one course is for students to spend 10 to 14 hours in weekly work, including in- and out-of-classroom work. The Strayer course design uses this requirement to meet applicable regulatory standards.
Accredited online university
Strayer University has distinct accreditations and affiliations that attest to our academic quality. We're committed to meeting quality standards, so you can earn a diploma you're proud to display. View the ACBSP student achievement information.
80
of Master in Business Administration alumni agree that their degree was a worthwhile investment.
Strayer Alumni Survey, 2022
Cost & savings
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How much does an MBA in Marketing cost?
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How much does an MBA in Marketing cost?
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*Student is required to take two courses per quarter during disbursement period
PREPARING YOUR RESULTS
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Program cost breakdown
This MBA program consists of 12 courses, with the price of $2,985 per course. There are additional fees for textbooks and supplies, a $65 technology fee each term and a one-time $150 degree conferral fee.
Transfer credits
Courses from another institution may be eligible for transfer credits to Strayer, which can help reduce the number of courses you need to graduate and your overall tuition. You can transfer up to four classes toward your master’s degree. The Strayer transfer credit page has more information as well as a tool to estimate how many transfer credits you may be able to apply to your Strayer degree program.
*Students enrolled in the Master of Business Administration in North Carolina or Pennsylvania may transfer up to four classes.
Scholarships and financial aid
There are a number of financial aid options worth exploring on our financial aid page. To apply for federal aid, prospective students should fill out the Free Application for Federal Student Aid (FAFSA) form. Stafford loans are available for graduate study. These are direct unsubsidized loans, not based on financial need. Unlike subsidized loans, Stafford loan interest will accrue while in the program. Making interest payments while in school will help reduce the amount of principal that would otherwise build up, reducing your end cost.
There are also scholarships and private loans available for Strayer students.
More than 500 organizations – including corporations and community colleges – invest in their employees by partnering with Strayer University to offer access to discounted education programs. If your employer is a Corporate Alliance Partner, you may qualify for programs that can help you discover career pathways in your field.
Private loans
Nonfederal loans can help pay the difference between the cost of attendance and the total of loans and grants received from other tuition assistance programs.
Military tuition assistance
Scholarships are offered to eligible students currently serving in the military, as well as military spouses. Strayer is also approved by Veterans Affairs to accept and process veteran education benefits. Learn more about the Strayer University active military assistance program here.
Veteran benefits
In addition to participating fully in the Yellow Ribbon Program, Strayer is approved by Veterans Affairs to accept and process veteran education benefits. Student veterans can receive transfer credit for military training and life experiences.
Courses
Prepare to become a marketing leader
Dive into the principles of consumer behavior to understand purchasing decisions and customer satisfaction. Learn how to conduct market research. Gain a strong understanding of the marketing theories and practices you need to blaze your trail in marketing. View all courses.
Required MBA courses
Analyzes the interaction of individual, group, and organizational dynamics that influence human behavior in organizations and determine appropriate management approaches to foster a productive work environment. Examines a variety of theories, models and strategies used to understand motivation and individual behavior, decision making, the dynamics of groups, work teams, communication, leadership, power and politics, conflict resolution, work design, organizational structure and culture, and managing change. Provides a conceptual base for managers to interpret, assess and influence human behavior in an organization.
The ability to communicate with clarity, confidence, persuasion and passion is an increasingly vital skill in business. This course focuses on tailoring your communication style to your audience. You will learn about communication strategies, effective business writing, and improving interpersonal communications and understand why communication is one of the most important skills in business.
Examines the strategic management process and implementation of successful business strategies in the highly competitive and dynamic global environment. Analyzes the impact of technology, government policy, and world economic and political forces on strategy formulation and execution. Analytic, integrative, and decision-making skills will be exercised through the use of case analysis and decision-making that will involve the core business functions, leadership challenges and global operations. A grade of B or higher is required for satisfactory course completion. Course residency requirement: This course must be taken as last or next-to-last class; it is not eligible for transfer credit and must be taken at Strayer University.
This course explores how business managers create global marketing strategies within a competitive environment. Key concepts presented include understanding the global cultural environment and buying behavior, marketing research and global marketing strategies related to products, pricing, and logistics.
This course explores the use of social media marketing as a key marketing strategy within an organization. The focus of the course will include creating media goals, strategies, target audiences and prime social media channels and then implementing a platform specific tactical plan. Qualitative and quantitative measurements will be explored to measure the return on investment from social media marketing activities..
Analyze the concepts and principles of consumer behavior in relation to marketing decision making. Examine the psychological processes of consumer decision making and how they impact purchasing decisions and customer satisfaction. Focus on consumer behavior and the different marketing approaches and their implications on marketing strategies.
Career exploration
What can you do with an MBA in Marketing?
Your education can help you pursue your professional and personal goals. While Strayer cannot guarantee that a graduate will secure any specific career outcome, such as a job title, promotion or salary increase, we encourage you to explore the potential impact you can have in the marketing field.
Versatile skills for your future
The marketing concentration enables students to create marketing strategies that lead to a competitive advantage in the current global marketplace. Students will acquire knowledge and skills in global marketing management, social media marketing and consumer behavior. Students will be prepared to develop marketing approaches that consider the impact of consumer behavior.
In addition, students who complete this concentration will be prepared to:
- Collaborate with department heads, staff and agencies to discuss advertising contracts and media selection.
- Coordinate and manage efforts of multiple teams to develop campaign work.
- Create communications materials, ads, presentations or public relations messages to help increase product and service awareness.
- Create comprehensive marketing strategies and learn to implement advertising policies and strategies for organizations.
- Keep records of marketing campaigns, strategies and other marketing materials.
- Manage budgets and provide cost estimates for campaign expenses.
- Monitor and analyze marketing trends, sales trends and innovations in the field to predict future conditions.
- Research target audiences, consumer opinions and buying habits by collecting data through surveys, opinion polls and questionnaires.
- Review and edit ad copy, scripts, audio, video and other promotional material to ensure they meet the required specifications.
- Supervise employees who develop and produce ads.
- Track and analyze marketing tactics, expenses and campaign response rates to assess the effectiveness of each campaign.
- Work with customers, sales departments and ad agencies to create plans and promotional materials that help boost sales.
Admissions
Master’s admission requirements
Before you can pursue your master’s degree, you’ll need to enroll at Strayer. Here’s what you’ll need to get started for admission to the university.
A completed application and enrollment agreement, as applicable
Proof of a completed baccalaureate degree from an accredited college or university with a cumulative GPA of 2.50 out of 4.0
Official copies of transcripts from all other colleges or universities attended
A valid, current and legible government-issued photo identification
Learn more about the admission process at Strayer.
Students applying to Washington, D.C., or New Jersey campuses must provide proof of proper immunization.
Transferring to Strayer from another university?
Some or all of the credits you’ve earned may be transferable.
International master's students
We welcome international students.
Campus locations
Come to a campus near you for guidance and support. You’ll have access to helpful resources, a supportive community and plenty of spaces to learn and grow.
Ready to take the next step?
Your admissions officer is here to guide you through every step of the process, from completing your application to choosing your concentration.